Over the past 90 days, my LinkedIn reach grew 61.9% — 50,000+ impressions, hundreds of conversations, and a stronger baseline than I started with. Here’s what I learned.

1. Relatability beats polish.
My top post wasn’t a carefully structured essay. It was a satirical one-liner about fake recruiters. It hit 13,000+ impressions because people felt it. Humor plus truth scales fast.

2. Stories stick.
Posts about leaving my last role, job-search rejections, and the #OpenToWork debate all cleared 3–4k impressions. Vulnerability and milestones spark reactions because they mirror the journeys so many people are on.

3. Comments matter more than likes.
My #OpenToWork post drove the highest discussion density — 18 comments on ~3k impressions. Reach matters, but conversations build relationships. Comments are the real growth engine.

4. Consistency compounds.
In June, my "quiet" posts drew 200–500 impressions. Today, even my valleys sit closer to 500–800. That’s the algorithm rewarding cadence — and the community rewarding persistence.

5. Follower growth lags impressions.
Impressions are up 62%, but followers are only up 3%. That gap means I need to do more than share — I need to invite.

The experiment continues. You don’t need to go viral. You just need to show up.